SEKKISEI has been dedicated to supporting ocean conservation and environmental efforts through the brand's SAVE the BLUE project since 2009. The Coral Reef Alliance is a global nonprofit organization dedicated to preserving coral reefs and protecting the hundreds of millions of people and 25% of ocean life that rely on them. The approach is science-based and holistic. The organization helps contribute to saving coral reefs through three initiatives.
HABITAT PROTECTION
CORAL BLEACHING
Actions You Can Take to Save Coral Reefs
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Wear reef-safe sunscreen and/or a rash guard
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Don’t stand on or touch coral reefs
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Don’t collect shells or pieces of coral, even if they look dead
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Avoid single-use plastics
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Use reusable products to eliminate waste
25%
of all marine life depends on coral reefs
500M
people depend on coral reefs for food, income, and coastal protection.
$375B
in services comes from coral reefs each year.
MISSION
SEKKISEI has partnered with the Coral Reef Alliance since 2018 with the mission to preserve coral reefs and protect marine habitats in the United States and the Caribbean. SEKKISEI aims to raise awareness on how we can all work together to keep our oceans healthy for future generations.
DONATION
In the United States, your purchase of any Limited Edition Save The Blue Super Big Lotion in the month of July includes a donation* to The Coral Reef Alliance. In support of the SAVE The BLUE project, SEKKISEI will donate a portion of the proceeds of each product sold.
RESULTS
Our donations to The Coral Reef Alliance support coral health and resilience against climate change. Since 2009, SEKKISEI has worked to save endangered coral reefs in Okinawa and support ocean conservation. Since 2011, we’ve expanded globally. This year, our "SAVE the BLUE" project will operate in eight countries, focusing on coral preservation and tree planting.
In the past 15 years, we’ve planted 20,211 coral polyps, covering 122,696,123 cm² (about 0.0047 square miles), expanding coral forests worldwide.
Limited Edition Lotion Super Big
*In support of the SAVE The BLUE program, SEKKISEI will donate a portion of the proceeds of each product sold in the United States with a minimum donation of $2,500 to The Coral Reef Alliance (7/1/25-7/31/25).
